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Red Kettle Campaign To Add Mobile Payments Nationwide Salvation Army Red Kettle Campaign

The Salvation Army's Campaign will now have mobile pay in addition to cash

By Morgan Alexander

(Track 1) Morgan
Gina Lazara is the public relations specialist for the Salvation Army and she says that over the past couple years they have seen a decrease in donations.

Gina Lazara
(“last year we tried to get 250,000 dollars so a quarter million dollars we didn’t reach the goal”)

(Track 2) Morgan
The Salvation Army has decided that nationwide they will now be implementing Mobile payments instead of just cash. Lazara says that with the times changing cash is something that you rarely see people shopping with. With the addition of apple pay or google pay people can complete the process of donating right from their phones.

Gina Lazara

(“So after you scan the QR code or tap it this page will come up and it allows you to give 5 dollars 10 dollars 25 dollars or you can specify any amount and you can just pick which one you want and complete through apple pay or google pay” )

(Track 3) Morgan
Seventy percent of the Salvation Army’s donations come from the Holiday season. Lazara says that the amount of people this nonprofit is helping is more than what you would think.

Gina Lazara
(” we serve more than 42 thousand people just in Onondaga county that is how many people who are living in poverty”)

{***STANDUP***} Morgan
(” The addition of paying with your cell phone not only effects the overall donation for this campaign but also affecting the volunteers who work for the Salvation Army”)

(Track 4) Morgan
Bianca Map is a volunteer for the Salvation Army she says that recently she was trained on the mobile pay and how to teach the public how to use it.

Bianca Mapp
(“actually pretty much it’s not that easy but I know eventually when you get the hang of it of the mobile app and taking a picture of it I don’t seen nothing wrong with it”)

(Track 5): Morgan
Mapp says no matter how big or small the donations are she is just thankful that people come out and donate to such a great cause.

Red kettle in destiny USASYRACUSE, N.Y. (NCC News)- The Salvation Army has started up its Red Kettle Campaign but this year something is different about it. This campaign  introduced  mobile pay in addition to using cash. This small change has many people excited about the future success for this upcoming holiday season.

“People will walk by the kettles and ask our bell ringers well I don’t have change but can I donate with my phone yet,” said Gina Lazara, Public Relations Manager for The Salvation Army.

Lazara said  donations have been thousands of dollars lower the past couple years and to keep up with the times the Salvation Army had to start making changes to help fit the people they are trying to appeal to.

“People are walking by and can tap their phone on the QR Code and complete the process and keep walking,” Lazara said.

Syracuse is one of the biggest Salvation Armies on the east coast due to high poverty rates. That is why achieving the donation goal every year is important to this non-profit.

“It’s more professional for the Salvation Army, i’ve been apart of the Salvation Army for four years,” said Bianca Mapp, one of the volunteers.

Mapp said the addition of the mobile pay will only help boost donations and she feels it creates a sense of professionalism for the non-profit organization. She says it is stepping up and becoming more like the other companies. It’s a generational change that is inevitable.

This year the kettles can be found at:

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