Homepage

LGBTQ+ Inclusive Greeting Cards Just in Time for Pride Month LGBTQ+ Inclusive Greeting Cards Just in Time for Pride Month

By Darasha Singleton

Darasha Singleton: It’s said that their are greeting cards for every occasion, and while that may seem true not all greeting cards seem to be created equal

Alex Davidson: Five feet apart because their not gay..its that only they are gay and the inside says zero feet apart because they are gay.

Reporter: Over the years Alex Davidson noticed the lack of representation for the LGBTQ community within the greeting card aisle.

Davidson: Like When you go to the store, and look for greeting cards, there aren’t many inclusive options. A lot of cards are really straight and really gendered. There is not many options for queer people, so I wanted to do something with that.

Reporter: Just in time for Pride Month, Davidson launched To You, With Love which focuses on greeting cards inclusive of the queer and trans community

Davidson: I started with four designs. The first four designs are kind of general. There is one that could be used for a birthday or any sort of friendship or situation. The rest are a little more romantic or more for couples, but I do plan to expand. A lot of people have been requesting ‘coming out’ cards so that is next on my to do list

Reporter: Before even launching the business Davidson took to TikTok to share her idea where it then gained over 50,000 views.

Davidson: I had a little series going of about 4-5 TikToks about the business and the first one was about here is what I’m doing and why I’m doing it, lets go to target and look for queer cards and not find any

Reporter: Davidson says that TikTok allowed for many conversations..

Davidson: I only have the perspective of being a gay women and so ive gotten to talk to alot of people who have a lot of different perspectives and thoughts about gender

Reporter: ..and the ability to grow much bigger than anticipated

SYRACUSE, N.Y. (NCC News) – Going down the greeting card aisle can already seem overwhelming, but imagine going down the aisle, sorting through cards for hours, just to not find a card that is representative of the LGBTQ+ community. 

Alex Davidson, who is gay and identifies with the pronouns of she/her, has been thinking about how to solve this for some years now. 

Just in time for Pride Month, Davidson launched her business, To You, With Love that specializes in inclusive greeting cards focused on the queer and trans community.

“When you go to the store, and look for greeting cards, there aren’t many inclusive options. A lot of cards are really straight and really gendered. There is not many options for queer people, so I wanted to do something with that,” Davidson said. 

Davidson released four designs for the first launch on Etsy.

“The first four designs are kind of general. There is one that could be used for a birthday or any sort of friendship or situation. The rest are a little more romantic or more for couples, but I do plan to expand. A lot of people have been requesting ‘coming out’ cards so that is next on my to do list,” Davidson said.  

In the process of launching Davidson looked for ways to get the word of her business out there, so she turned to TikTok. 

Her first of three business series took off, and gained over 50,000 views. 

“I had a little series going of about 4-5 TikToks about the business and the first one was about here is what I’m doing and why I’m doing it, lets go to target and look for queer cards and not find any,” Davidson said. 

Davidson said that TikTok has allowed for a lot of conversation for upcoming ideas and how to continue in the most respectable way, being that she only has viewpoint as a gay women.

TikTok has also allowed for more growth than Davidson ever anticipated.

“My first launch on June 1st I had one design that completely sold out the first day and then a couple days later another design sold out. My last two designs there were a couple left. “

 

 

 

Related Articles