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CNY DJ Creates A Brand To Promote Upstate, NY CNY DJ Creates Clothing Brand

DJ Kobe from Hot 107.9 creates a clothing line called "315"

By Morgan Alexander

(Track 1)- Morgan
Kobe Fargo is an on air DJ at Hot 107.9 and the owner of a clothing line called “three one five”. He says that the design of this brand needed to be something that could directly resemble the simplicity of this area.

(SOT 1): Kobe Fargo
(“Home, Hip, and I think clean I think that is one thing that has resonated you know like when we come up with a shirt or design we try to be minimal.”)

(Track 2)- Morgan
Kobe started off the brand by only using the colors black and white for the first 6 months. He tried to steer away from any colors that would give people the wrong idea about what this brand was truly about.

(SOT 2): Kobe Fargo
(“You don’t know how many times someone was like oh where is the orange one and I’m like well there is not going to be an orange one for now.”)

**Live Standup**- Morgan

(“The simplicity of this brand not only comes from the design but also where this apparel can be found. Soundgarden is a store that is unique to Central New York and it is one of the few stores that carries this brand.”)

(Track 3)- Morgan
Nick Shelton is the manager at The Soundgarden. He says that this store has been located in armory square for over 20 years.

(SOT 3): Nick Shelton
(“you know we have kinda been a staple of Syracuse for a long time so it kind of makes sense to have the 315 attached you know us selling and working together”)

(Track 4)- Morgan
The overall goal of this brand was to bring a sense of loyalty and passion to the area of Central New York and Shelton says thats exactly what it has done.

(SOT 4): Nick Shelton
(“its cool to have something that is very centric to this area and have people like celebrate it wear it and be proud of it”)


SYRACUSE, N.Y. (NCC News)-  When people think of Central New York, blue and orange come to mind, because of the huge presence of Syracuse University. One clothing designer decided he’d had enough of those colors and is pushing 315 in a different direction. Kobe with friends

DJ Kobe Fargo has been all over the country for his radio career but it eventually led him to Syracuse where his loyalty lies deep in the area code 315. Growing up only an hour from Syracuse he knew the importance of this area to the entire state. He then built his clothing brand off the idea there’s a whole lot more to Central New York then just Syracuse University.

“I thought well what if someone went to LeMoyne but they want to show pride with Syracuse,” Fargo said. “When you see someone walk down the street with the logo 315 you get what it means.”

315 brand

The 315 line is only available at J-Michael Shoes, Glazed and Confused doughnut shop and the Soundgarden record store.

“As a store we have been in Armory Square for I wanna say a little over 20 years,” said Soundgarden store manager , Nick Shelton.

Shelton says that because they have been around for so long they are considered a staple for Syracuse,NY. When the brand 315 came to them he said it just made sense to have these companies work together.

Fargo is currently working on designs for Breast Cancer Awareness and for local high school sports teams. He feels that the opportunities are endless for this up and coming brand.

 

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