Halloween Spending Reaches a Record-Breaking High, Local Stores Are Celebrating Halloween Spending Reaches a Record-Breaking High

Syracuse Businesses Said Halloween Begins the Holiday Season.

SPEACH: Halloween is always a little more fun for us because we get to be a little bit more out there.

KELLY: Speach Family Candy Shoppe sells hundreds of sweets to get into the Halloween spirit. But how do stores like this compete against larger corporations? Owner – Michael Speach – says customers come into his shop looking for specialty treats.

SPEACH: We do a Frankenstein truffle – and ghost truffles – and Beetle Juice truffles. And those things typically fly off the shelf.

KELLY: The owner of Sweet on Chocolate says the fall flavors and quality are what draw in customers.

MAZZIONI: Our chocolate might be a little more expensive than a Snickers – but boy is it gonna taste a whole lot better.

KELLY: These stores are anticipating this trend to continue with the holidays right around the corner. Julia Kelly, N-C-C News.

Beetlejuice Truffles at Speach Family Candy Shoppe
Speach Family Candy Shoppe creates pop culture themed chocolate truffles for Halloween. The candies are inspired by literature, music and horror films. He makes a Frankenstein and Freddy Krueger truffles.
© 2018 Julia Kelly

SYRACUSE, N.Y. (NCC News) – Americans will spend 9 billion dollars this year on Halloween. On average one person will spend a record-breaking amount of $86.79 according to the National Retail Federation.

Local candy stores are competing with big corporations for customers this Halloween. Adam Mazzioni, owner of Sweet On Chocolate in Armory Square, said that for him Halloween season starts an increase in production.

“Halloween comes at an interesting time … it’s like the first holiday,” said Mazzioni.

Mazzioni said he sells about 150 truffles per day. That’s just truffles. He sells Oreos dipped in chocolate and orange sprinkles, chocolates shaped like mummies and chocolate jack-o-lanterns.

The owner of Sweet On Chocolate presents butterscotch truffles on a tray.
Sweet On Chocolate created brand-new butterscotch truffle in celebration of the fall season. Owner Adam Mazzioni believes in developing “warm and fun fall flavors” for his chocolates.
© 2018 Julia Kelly

Michael Speach, the owner and head chocolatier of Speach Family Candy Shoppe, said that his family-owned shop is not like the bigger chainstores in the area.

“A lot of people are willing to spend more money for a quality piece of candy,” said Speach.

The appeal of handmade chocolate outweighs convenience of bags of candy for his customers.

Speach said one of his customers comes in every year to hand select candies for her trick-or-treaters.

“She’ll actually get  a few candy apples for her neighborhood kids that she knows really well,” said Speach. “She’ll do chocolate-covered graham crackers … She’ll come in and get 300 pieces of candy.”

Mazzioni said that chocolate from chain stores can’t compete with handmade chocolate.

“Our chocolate is so good,” said Mazzioni.” You put that against a Hershey bar … the difference is just night and day.”

The holidays are just around the corner and these chocolate shops show no signs of slowing down when it comes to creating sweet treats.

Speach said Halloween turns to Christmas overnight. He gives himself one day to decorate in order to keep the momentum going.

Mazzioni takes a more gradual approach. When it comes to holidays, he said you can’t skip out on Thanksgiving.

“If we made a chocolate turkey we can melt them right down into little chocolate Santa Clauses,” said Mazzioni.

For now the store owners are still focussing on Halloween with enough chocolate treats to go around.

 

Empty Display Case With Disappearing Ghost
Michael Speach said this was a running joke at his chocolate shop. The chocolate would sell out and the case would be empty for a day. He said people laugh when they see the empty display case.
© 2018 Julia Kelly

 

Reported by
Julia Kelly

Julia Kelly

Julia Kelly is the entertainment director at CitrusTV. She writes for the show After Hours and has won Best Writer for 2018 and her original sketch won Best Online Entertainment Segment. She works as the office and legal director for WJPZ Radio. She is from Saratoga Springs, New York and hopes to work in New York City in the future.

Other stories by Julia Kelly

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