CAMILLUS, N.Y. — Over the last month, Central New York has seen nine local restaurants close down permanently. With the lack of business throughout the midst of the pandemic to record high inflation in the United States, sustainability has been the biggest reason for the closures. For The Brasserie, they’ve reached new heights as a restaurant throughout all these challenges.
“Owning a business is a horrible investment. It takes so many pieces to make it work”, said restaurant consultant Bud Loura. “[Michelle] has been able to create an environment that keeps everyone happy and that works to keep running her business”.
The honest words from Loura are credits to the owner of The Brasserie, Michelle Roach. A Central New York native herself, she prides herself on promoting and growing in the local scene.
“I grew up locally in the restaurant business in Syracuse and Central New York”, said Roach. “So to see all these places close, it does signal for me a shift in what the industry looks like”.
Understanding that shift is what has brought Roach and her restaurant to become a hot spot in Camillus on both sides of the counter. In order for the side of the customers to be happy, it all starts with the employees. Roach’s approach looks to make sure that her team behind the counter is working up their full potential and she does this by creating a family like environment within the restaurant.
“If my employees aren’t happy, my customers aren’t happy”, said Roach. “It’s important to address the needs of both sides in order to make sure that everyone is satisfied”.
She look to bring that same approach to her new business coming soon in Tippery Hill.