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Local Candy Stores See Sales Boost During Halloween Local Candy Stores See Sales Boost During Halloween

By Max Chadwick

REPORTER: When you think of Halloween, you think of candy. For local candy shop owners, they think of money. While Sweet on Chocolate owner Adam Mazzoni has seen a 25% sales increase in October, he doesn’t see Halloween itself as that big a day for his shop.
(***SOT ONE: Adam Mazzoni/Sweet on Chocolate Owner***)
“I don’t think our customers are coming in to pass out to Trick-or-Treaters.”

[STANDUP: MAX CHADWICK/REPORTER]
“Some local candy stores like Sweet on Chocolate experience a mild sales boost during the Halloween season, but owner Adam Mazzoni told me it’s more because of the fall rather than Halloween.”
(***SOT TWO: Adam Mazzoni/Sweet on Chocolate Owner***)
“I think that business increases this time of the year more because the weather’s cooling down, it’s more appropriate to eat chocolate. 80, 90 degree day, you walk outside, your chocolate starts melting immediately, you’ve got a mess in your bag.”
(***TRACK THREE***)
[STANDUP: MAX CHADWICK/REPORTER]
“However, some stores like Chocolate Pizza Company do experience a sales bump during Halloween. Owner Ryan Novak says maybe it’s due to the unique nature of their chocolate.”

(***SOT THREE: Ryan Novak/Chocolate Pizza Company Owner***)
“Chocolate with a blended English toffee served in a pizza box and then topped with whatever different candy you’d like so it’s a real specialty gourmet treat. (What has the reception been like?) It’s huge. Chocolate Pizza has just taken off for us the last few years. It’s incredible.”
REPORTER:
Novak told me that sales double during this Halloween season compared to April through September.
Max Chadwick, N-C-C News.

SYRACUSE, N.Y. (NCC News) – Halloween is a candy-centric holiday. For local candy shop owners, this means that their sales are about to rise.

Adam Mazzoni is the owner of Sweet on Chocolate located in Syracuse. He says that his shop experiences a 25% sales increase in the month of October. However, he doesn’t attribute this to just Halloween itself.

“I don’t think our customers will be handing out our candy to Trick-or-Treaters,” he said. “For me, our business sales rise because of the fall season. The weather is cooling down, making it more appropriate for people to eat chocolate. When you have 80, 90 degree days, you walk outside and the chocolate melts, creating a mess in your bag almost immediately.”

Whether the sales increase is because of fall or Halloween, Mazzoni is just happy to have a store. Sweet on Chocolate almost closed last spring under the previous owner. Mazzoni saw his chance to step in.

“The previous owner just didn’t want to do it anymore,” Mazzoni said. “I saw my chance to take over and took it. I haven’t looked back since.”

Another local store, Chocolate Pizza Company Inc., has also experienced a dramatic sales bump during the Halloween season. Its owner, Ryan Novak, said that the store sees its sales double during Halloween season compared to its regular season, April-September. He attributes this to the unique nature of his candy.

“We have a pretty unique selection here,” he said. “Our chocolate pizzas and peanut butter wings are things that you won’t find anywhere else. We’ve been making more Halloween options this year too, like our Halloween pizza.”

However, Novak is aware that brand-names will still be king.

“You’re still going to have your Snickers and Twix,” he said. “But if people can mix in more local options like ours with those brand names, then that’s a best-case scenario.”

Whether it’s chocolate truffles from Sweet on Chocolate or chocolate pizza from Chocolate Pizza Company Inc., Halloween is a moneymaker for Mazzoni and Novak (and probably local dentists too).

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