Surviving a Changing Marketplace: The Resource Cycling Story Surviving a Changing Marketplace: The Resource Cycling Story

Owner Jeremy Clay says repairs make up 80 to 95 percent of business now

SYRACUSE, N.Y. (NCC News)–A longtime cycling business has a new name, new home and new business model.

Resource Cycling, formerly known as Bike Loft East, is now located at 128 W. Genesee St. in Fayetteville. The owner Jeremy Clay changed the name of the store after buying out a previous co-owner of the business.

Resource Cycling is a full-service bike shop that sells and repairs bikes. However, the dominance of online retailers has slowed down bike sales significantly. Four years ago, this bike sales challenge met Clay head-on.

“I started seeing customers walking into the store with a brand new bike that they could’ve bought from me but bought online,” Clay said.

Clay and his team have countered this challenge by putting a heavy focus on what they do best: repair bikes.

“We’re still going to sell bikes as long as we can, but with the current market, the way things are, with so many things going to the internet, we’re really focused on making sure that bikes are serviced and repaired and worked on a regular basis the right way”

“One of our big things that we’ve always done here at the shop is we always strive for a 24 to 48-hour service,” Clay said. “In our society today, two weeks doesn’t work.”

Resource Cycling also tries to separate itself from the competition by having a fleet of employees and vehicles that go to bike races throughout the area.

“We do a quick little NASCAR-style wheel change or bike change to get them [bike racers] back in the race,” Clay said.

Because the employees at Resource Cycling are so used to working on the spot as fast as possible, the employees are faster with repairs, which keeps customers happy.

One employee, Kevin Perry, has been repairing bikes for over five years. Perry knows how important it is for bikers in Syracuse to have quick repairs when something goes wrong with their bikes.

“Being in Central New York, bikers have a short time to ride because of weather, so you want bikes ready to go 24/7,” Perry said.

Some days, Resource Cycling will have customers’ bikes ready to go that same day or even in less than an hour. One thing remains true. Clay seems confident that his business will stay afloat.

“The internet can’t fix your bike. Most people, even if they can figure it out, don’t have time.”

 

 

(Track 1)
(ANCHOR LEAD)

Cycling businesses are facing a challenge to stay afloat all across the country. Resource Cycling in Fayetteville is no exception. NCC News’ Marcus Gronauer explains what the challenge is and how this local cycling business is surviving.

{***SOT FULL***}
(CG: xxx)
[TAKE SOT
DURATION:0’05”]
(“WE COULD FIGHT THIS ONLINE RETAIL THING AS MUCH AS WE WANT, BUT WE’RE NEVER GOING TO WIN IT BECAUSE WE ARE A SMALL BUSINESS.”)

(Track 2)

JEREMY CLAY IS THE OWNER OF RESOURCE CYCLING. HIS BUSINESS HAS TO DEAL WITH THE DOMINANCE OF BIKE SALES ONLINE, WHICH CLAY TELLS ME, BEGAN ABOUT 4 YEARS AGO.

{***SOT FULL***}
(CG: xxx )
[TAKE SOT
DURATION:0’06”]
(“I STARTED SEEING CUSTOMERS WALKING INTO THE STORE WITH A BRAND NEW BIKE THAT THEY COULD’VE BOUGHT FROM ME BUT BOUGHT ONLINE”)

(Track 3)

CLAY WAS LEFT WITH A CHOICE. GET UPSET OR GET WORKING.
{***SOT FULL***}
(CG: xxx )
[TAKE SOT
DURATION:0’06”]
(“IF I’M NOT SELLING THE BIKE, AT LEAST I CAN SERVICE THAT BIKE, TAKE CARE OF THAT BIKE, MAKE SURE THAT BIKE IS WORKING FOR THEM THE PROPER WAY AND WE KEEP CUSTOMERS THAT WAY”)

(Track 4)

CLAY SAYS THAT REPAIRS MAKE UP 80 TO 95 PERCENT OF HIS BUSINESS TODAY. REPAIRMAN KEVIN PERRY SAYS REPAIRS CAN BE VITAL WORK.

{***SOT FULL***}
(CG: xxx )
[TAKE SOT
DURATION:0’13”]

(“A LOCAL FATHER BROUGHT DOWN HIS SON’S WHEELCHAIR FOR A BEARING IN THE KID CAN’T MOVE ON HIS OWN. HE’S IN AN ELECTRIC WHEELCHAIR. SO THAT’S LIKE ON THE SPOT WE’VE GOT TO GET THAT KID TAKEN CARE OF.”)

(Track 5)

RESOURCE CYCLING ALSO STAYS AFLOAT BY PARTNERING WITH THE ONLINE RETAILERS. THE RETAILERS CAN SHIP THEIR BIKES TO RESOURCE CYCLING FOR ASSEMBLY. AND THE LOCAL CUSTOMERS CAN PICK UP THEIR BIKES AND BE ON THEIR WAY.

{***SOT FULL***}
(CG: xxx )
[TAKE SOT
DURATION:0’09”]

(“IT’S BETTER TO BEFRIEND THEM THAN TO BE ENEMIES WITH THEM. THAT’S THE WAY TO KEEP THIS MARKET GOING.”)

(Track 6)
CLAY ALSO TELLS ME THAT PRETTY SOON THEY HOPE TO BE ABLE TO PROVIDE MOBILE SERVICE. YOU’RE GOING TO BE ABLE TO PLACE AN APPOINTMENT. THEY CAN COME TO YOU OR YOU CAN BRING YOUR BIKE IN. AND THEY’LL HAVE IT TO YOU THAT SAME DAY. REPORTING FROM RESOURCE CYCLING.

“MARCUS GRONAUER N-C-C News”

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