SYRACUSE, N.Y. (NCC NEWS)- Billy-Brendan Ginty is a chef hoping to do things a little differently than his father. Growing up, food was a big part of Ginty’s life as his father owned a five-star Italian restaurant in Texas. With careers in internet influencers blossoming, Ginty’s ultimate goal is to become a celebrity chef with a televised cooking show.
“I’m an entertainer, at hand, that’s what I like to do. I like to entertain but I love to cook,” Ginty said, “so if I can intertwine those somehow, that’d be awesome.”
Ginty is the host of “Friday Night Sandwiches”, an almost 40-minute long YouTube series where he cooks for a live studio audience in his home. He makes quick and easy meals, including a buffalo chicken sandwich, meatball sub and a cordon bleu.
Ginty is the owner of Your Table Is Ready, a small business that does meal preparation for local families, small catering events and private cooking in customers’ homes.
It can cost millions of dollars to open a restaurant or become the next Guy Fieri, but Ginty’s show only costs a fraction of that. Despite saving money, Ginty still relies on sponsors and a Patreon account to fund his show.
“My challenge is having the funds to back a show,” Ginty said. “To keep it going from a season 1 to a season 2 to a season 3 and seeing it progressively grow, as what I’ve seen in my mind.”
Only one in every 3,600 Youtube channels has over one million subscribers, according to a Tim Queen research study. Ginty is far from reaching this goal with fewer than 2,500 followers across platforms. He said he knows it’s hard to make it on the internet, but he’s determined to succeed through work ethic and passion.
Sean Branagan, Syracuse University professor, says now is the best time to pursue a career on the internet given how many platforms there are.
“They might say, I’ve seen this kooky sandwich thing, I wonder who that is,” said Branagan.”It might be in the TikTok or they’ll use the internet, and find this is a sandwich dude with a whole web series.”
“You have to put in the work, you have to put in the time, you have to be ready to lose, to fail, to fall,” said Ginty. “I was born to do this.”
In the past year, there was a skyrocketing 280% growth in food channel subscriptions, according to Think with Google. Food Network greenlit two Youtube groups to make content for their network this year, “Rhett and Link: Inside Eats” and “No Recipe Road Trip With The Try Guys”.