SYRACUSE, N.Y. (NCC News) — Valentine’s Day is the busiest day of the year for florists, so it may be too late to get a last-minute bouquet for your lover.
Valentine’s Day is a strategic way for local businesses to gain more revenue. Over time, there has been an increase in orders, products and pricing at St. Agnes’s Floral Shop in Syracuse.
While floral orders have increased during COVID due to lack of contact with others, the price of the average bouquet has also increased. Rose prices are skyrocketing, making it hard for these floral shops to reasonably price their products.
As a small business, St. Agnes has a harder time competing with their larger competitors, and it is easier for a customer to purchase flowers from a grocery store, or a shop that has an abundance of products. Smaller businesses have a smaller staff, and on a busy day, there is always all hands on deck.
What sets St. Agnes apart from other stores is their emphasis on community and treating the customers like a close friend or family member. Learning facts such as their favorite color or type of flower helps establish a personal relationship and keeps customers coming back. It shows they are reliable and trustworthy, and will ensure a beautiful bouquet for their customers special day.
The floral industry has changed over time, with customers buying flowers for special occasions, rather than ‘just because’. This year, because of the Super Bowl, St. Agnes concluded that people forgot about the holiday due to the big game, resulting in last minute customers.
