Homepage

The Game Day Effect The Gameday Effect Transcends the Game

By Ethan Roy

Roy_Package1 Duration: 2:34
Printed: 9/12/2019 5:42 PM by Ethan Roy
Page 1
(Track 1)
(CG: voice over – Storefronts and open sign)
This Saturday, Syracuse football will host the number one Clemson Tigers in their home opener. They accomplished something that hadn’t been done in two decades, and while it’s a big weekend for the football team, it could be an even bigger weekend for local businesses.
{***SOT FULL***}
(CG: Booth in Acropolis, Steven Papazitas)
[TAKE SOT DURATION:0’05”]
“A game like Clemson, there’ll probably be a line to J-Michaels.”
{***SOT FULL***}
(CG: Manny’s, Mike Theiss )
[TAKE SOT DURATION:0:00]
“It’s a big game, we haven’t had a sellout at the Dome in twenty years, so people have been pointing towards this game for the last couple months as the big game of the season, and kind of a test and we’re our program stands, you know. We had a successful year last year, but Clemson is kind of like the marker to see how you do against them, so we’ve been preparing for this for quite a while.
(Track 2)
(CG: Exterior of Dome and ticket office)
The plans have already been set in motion, and these businesses are prepared, regardless of the game’s result.
{***SOT FULL***}
(CG: Mike Theiss)
[TAKE SOT DURATION:0’28”]
“Well, if it’s a win it’s gonna set us up for a huge season in terms of sales. It’s gonna, just, explode. It’s already been very good, there’s so much more interest because of the fact that there’s, I think, nine thousand new season ticket holders, so there’s a lot of interest, people who kind of lost interest over the years because the team was mediocre, so we’ve been busier anyways, and even if the team loses, we’ll still have a busy season.”
{*** SOT FULL ***} (CG: Steven Papazitas)
[TAKE SOT DURATION:0’12”]
“We have well over three hundred pizza pans. We open up all of them for gameday, and then we open up through the day as they start going down, cause we know after the game is going to be busy too.
(Track 4)
“For the first time since 1998, Syracuse has sold out a football game in the Dome. It is the ninth sellout in school history, and there will be at least 49 thousand people in the Dome on Saturday when Syracuse takes on top ranked Clemson. When those 49 thousand aren’t at the game, they will join the countless others that watched elsewhere in booming the local businesses that surround the area. Ethan Roy, N-C-C News”

SYRACUSE, N.Y. (NCC News) Syracuse will make history this weekend. For the first time since 1998, Syracuse has sold out a football game in the Carrier Dome. With nearly 50,000 people expected to attend, both Syracuse and Clemson, their opponent this Saturday, will undoubtedly feel the impact of a crowd of that scale.

The impact knows no boundaries, however. It goes far beyond the football teams. Far beyond the confines of the Dome. That history-making crowd will make its mark around the city, most notably at local businesses, who thrive on game day.

From local bars, to restaurants, to hotels, to merchandise shops, the local businesses reap the benefits of a big game. And while the home team has just a 50 % chance of success, the local businesses are guaranteed to have a successful game day.

For Manny’s, Syracuse’s preeminent clothing and apparel store, they have been in business for over sixty years, and still appreciate the impact a game can have on their sales.

“People have been pointing towards this game as the big game of the season,” said Mike Theiss, Manny’s General Manager. “We’ve been preparing for this for quite a while.”

Acropolis represents one of many food shops on Marshall Street, the social hub of the Syracuse University campus. “We have well over three hundred pizza pans, we open up all of them for game day,” said Acropolis manager Steven Papazitas. “A game like Clemson, there will probably be a line to J Michaels.”

Running a successful business in a college town requires a degree of reliance on, well, the college. Over fifteen thousand people attend Syracuse University, and countless others live in the area, so the demand for pizza, or specialty t-shirts, remains palpable year-round.

But when the number of people on campus jumps from fifteen thousand to nearly fifty thousand, it’s up to the local businesses to not only prepare for the crowd, but to profit from it. That is the game day effect, and while the football team may appear to be reaping the benefits of the crowd’s energy, the businesses in the area are reaping the benefits of something much more lucrative: the crowd’s wallets.

 

Related Articles