Skaneateles, N.Y. (NCC News) – High School athletes in New York state can now profit off of their name, image, and likeness.
New York became the fourth state in the country along with California, Illinois, and Idaho to pass this law which allows athletes from around the state to make money off of the field for their skills on the field.
According to N.I.L expert Dave Miluni who is an Assistant teaching professor within the Falk School of management at Syracuse University, the ruling will be very beneficial to athletes from small towns.
“If there is an athlete and there is a little restaurant, it can actually support them monetarily, which I think is really cool.” Dave Miluni said.
But this decision to put this new law into place came seemingly out of nowhere. Skaneateles High School athletic director Stephen Musso says it was one of the fastest decisions he’s ever seen made by the New York State Public High School Athletic Association. And that he was too focused on other things.
“There was a lot of concern over wearing masks and vaccinations, and new restrictions, and things like that. And so honestly the last thing on I think any high school athletic director’s mind was NIL.” Steve Musso said.
But now that this ruling is in place how can the athletes make the money?
“There is a kid in the neighborhood, and the mom and dad say, hey I want to throw twenty dollars, or 40 bucks to go do a hitting lesson, or a skating lesson, or a shooting lesson these student-athletes can finally take a little bit of money.” Dave Miluni said.
High School athletes in central New York can make money on advertisements from local businesses, by running their own clinics and camps, by endorsing brands, and by becoming an influence for companies on social media.
This is as long as they do not use their school’s jersey or logo, anything with the school’s section or the section’s logo, or the NYSPHSAA name or logo.
New York state is just the beginning of a rule that is here to stay. Many believe that not before long, that this rule could be seen nationwide.