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New York High School athletes to profit off of Name Image and Likeness New York High School athletes to profit off of Name Image and Likeness

Name, Image, and Likeness now available to high school athletes in New York

By Calvin Christoforo

Board outside of Skaneateles High School
© 2021 Calvin Christoforo

Skaneateles, N.Y. (NCC News) – High School athletes in New York state can now profit off of their name, image, and likeness.

New York became the fourth state in the country along with California, Illinois, and Idaho to pass this law which allows athletes from around the state to make money off of the field for their skills on the field.

According to N.I.L expert Dave Miluni who is an ​​Assistant teaching professor within the Falk School of management at Syracuse University, the ruling will be very beneficial to athletes from small towns. 

“If there is an athlete and there is a little restaurant, it can actually support them monetarily, which I think is really cool.” Dave Miluni said. 

But this decision to put this new law into place came seemingly out of nowhere. Skaneateles High School athletic director Stephen Musso says it was one of the fastest decisions he’s ever seen made by the New York State Public High School Athletic Association. And that he was too focused on other things.

http://https://twitter.com/RobertZayasNY/status/1450852049302822916

“There was a lot of concern over wearing masks and vaccinations, and new restrictions, and things like that. And so honestly the last thing on I think any high school athletic director’s mind was NIL.” Steve Musso said. 

But now that this ruling is in place how can the athletes make the money?

“There is a kid in the neighborhood, and the mom and dad say, hey I want to throw twenty dollars, or 40 bucks to go do a hitting lesson, or a skating lesson, or a shooting lesson these student-athletes can finally take a little bit of money.” Dave Miluni said. 

High School athletes in central New York can make money on advertisements from local businesses, by running their own clinics and camps, by endorsing brands, and by becoming an influence for companies on social media.

This is as long as they do not use their school’s jersey or logo, anything with the school’s section or the section’s logo, or the NYSPHSAA name or logo.

New York state is just the beginning of a rule that is here to stay. Many believe that not before long, that this rule could be seen nationwide.

“Running ahead of the pack is Cheney one on one, and he puts it in to end it. Skaneateles is your state champion on a golden goal by Owen Cheney

Golden Goals in high school soccer help to capture state championships on the field. But a new New York state rule makes it possible for those goals to capture something else off the field.

“If there is an athlete and there is a little restaurant, it can actually support them monetarily, which I think is really cool.”

That comes from Dave Miluni, an ​​Assistant teaching professor within the Falk School of management And also a NIL expert. In late October New York became the 4th state in the country to allow high school athletes to profit off of their name, image, and likeness. This means without using their school’s jerseys or logo athletes can make money from name recognition. According to Skanatelus high school Athletic director Steve Musso, the new rule was something he never even focused on.

“There was a lot of concern over wearing masks and vaccinations, and new restrictions, and things like that. And so honestly the last thing on I think any high school athletic director’s mind was NIL.”

So these new name, image, and likeness laws in New York state make it possible for High school athletes to profit off of their skills in Baseball, Basketball, Soccer, Lacrosse, Cross Country, and of course any other extracurricular activity. But, how would they go about doing this?

“There is a kid in the neighborhood, and the mom and dad says, hey I want to throw twenty dollars, or 40 bucks to go do a hitting lesson, or a skating lesson, or a shooting lesson these student-athletes can finally take a little bit of money.”

They can make a little bit of money from these training lessons, pizza shop ads, or opportunities as influencers on social media, or they can take a lot. Name image and likeness is here and its here to stay even as close as in your town. Calvin Christoforo NCC news

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