Small Business Starts in Liverpool Small Business Starts in Liverpool

Track 1 (Kronberg):
One of the crucial parts of opening a small business is the money. One must put up thousands of dollars that they very well know they might never see again. Some people take out loans for startup capital, but some like Lisa LaPrease of Sugar Top Bake Shoppe put the risk solely on their own dime.

SOT 1 (Lisa LaPrease):
“We really just went full force. We pulled every cent that we had, and you know, did everything we could to try and use those funds and finances to be able to create this.”

Track 2 (Kronberg):
The numbers from the Small Business Association about success rate can create worrisome feelings from those starting up a company. About two-thirds of businesses survive two years in business.
Half of all businesses will survive five years.
Only one-third will survive a decade.

SOT 2 (Lisa LaPrease):
“I more than once have thought that I’m just going to lose it all. I have a mortgage. I have car payments. I have kids to feed.”

Over her first three weeks in business, Lisa has learned that having confidence in herself is a big key, but there’s also more to go into it.

STAND UP (Kronberg):
“A big part of running a small business is knowing and appreciating your customers, that’s why here it’s all family and friends that put a lot of effort and love into every cookie they frost.”

Track 3 (Kronberg):
In the eyes of her friends and coworkers, their confidence in Lisa comes from her awareness of the risks and her still having the urge to start a business that she has faith in.

SOT 3 (Amy Bader):
“I was just really proud of her for viewing those statistics and know how things could go and still being willing to take the leap anyway.”

Track 4 (Kronberg):
Like any small business owner should, Lisa knows profits aren’t going to come immediately, but she’s in it for the long game.

Jacob Kronberg, N-C-C News.

By Jacob Kronberg, Syracuse, N.Y. (NCC News) — There is a lot that goes into the creation of a small business. It’s an investment in one’s self. Like an investment, there is risk involved. In the case of a business. It is a big risk. People put their livelihoods on the line to gamble on themselves and work to make their small business succeed. And plenty of people like to bet on themselves.

One of those small businesses that just came about is Sugar Top Bake Shoppe in Liverpool, New York. A storefront that has been open for not even three weeks. Syracuse native Lisa LaPrease is the owner of the shop. She has always had a passion for baking and had been doing it part time for many years. Finally, the idea came up to go full time, and thus Sugar Top Bake Shop was born.

Seems simple enough, right? Well, no.

Lisa had to front a lot of capital in order to make her shop a reality. A process that many people go to the bank for, Lisa and her husband took care of on their own. Lisa and her family took nearly every cent they had and invested it in the equipment and building needed for Sugar Top Bake Shop. And she knows not to expect profit from the investment any time soon.

When trying to get a business loan from a bank, it’s not a guarantee. You also, have to pay interest back to the bank.

The Small Business Association wrote “27% of businesses surveyed by the NSBA claimed that they weren’t able to receive the business funding.” 

That means that nearly one out of every four potential businesses don’t even get started because they can’t receive or find the funding. Even if a business does get off the ground sustaining it is also very difficult.

About two-thirds of businesses survive two years in business. Half of all businesses will survive five years. Only one-third will survive a decade.


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Jacob Kronberg

I am a sophomore, broadcast and digital journalism major at Syracuse University's S.I. Newhouse School of Public Communications, from Valley Cottage, New York.

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