The Woman Behind Marshall St. First Black-Owned Business The Woman Behind Marshall St. First Black-Owned Business

ISABELLA APPLE: Locals, students and visitors alike know Marshall St as a must-visit destination in Syracuse, New York. For Winnie’s Soul Delicious owner, head chef, and Syracuse native Dawn Evette Reed, this was her goal location to open up her first restaurant.

EVETTE REED: I was born and raised here so I knew what Marshall street could bring I always wanted people from all over world to come and enjoy and at least give me a try and say whether or not they like it

APPLE: And the response has been, incredible. Syracuse native Brittany Zaehriger says she enjoys having a place to buy a homestyle meal.

BRITTANY ZAEHRINGER: It is the food I kind of grew up eating certainly in my home, at holidays and at special events and it is the food I cook for my own family so when I can get it and don’t have to prepare it that’s also nice

APPLE: Zaehriger said although Marshall street has a diverse spread of restaurants, soul food was always missing.

APPLE: Winnies Soul Delicious opened in December of 2020 and has been serving the Syracuse community for a little under a year

APPLE: But for Evette, it’s not about the money, it’s about spreading love through her cooking, something she learned from her late mother Winnie, the restaurants namesake and Evettes biggest cheerleader.

REED: She knew I had this in me, and she always supported whatever I do

APPLE: Evette grew up watching her grandmother and mother in the kitchen and they taught her how soul food brings people together. With the holiday season just around the corner, Evette remembers her mother always cooking and feeding everyone.

REED: she would open her doors and cook like 3-4 turkeys and put them on the table she would have a spread, and anybody could just come to our house and eat she didn’t care who you were

APPLE: Family is at the heart of Evette’s business plan. Her children help around the restaurant often, but the real star of the show is the shop’s manager, 9 year-old Dejour.

REED: My granddaughter Dejour, she’s my manager, that’s what she says…. Yeah, she’s my manager

APPLE: Now, Dejour did admit to me she’s a bit unclear on what a manager actually does – shrug footage –
And since grandma won’t let her cook in the Winnie’s kitchen just yet, her favorite part is…

DEJOUR REED: the register

APPLE: Evette says she definitely has her eye on Dejour to take over one day. Dejour has a passion for cooking much like Evette did at her age, and afterall, the secret ingredient to Winnie’s Soul Delicious menu is love, and who can teach you to cook with love better than grandma.

REED: Yes, always made with love, always, I take my time, I do what’s right and believe me I’m not giving nobody nothing I wouldn’t eat!

APPLE: For the future, there is one word on Evette’s mind.

REED: Greatness, as I go on and more people get to know me it’s just going to get greater, that’s it, it’s getting greater.

APPLE: For NCC News, I’m Isabella Apple

SYRACUSE, N.Y. (NCC News) — Growing up, Dawn Evette Reed would watch her grandmother and mother in the kitchen, whipping up traditional soul food and including their family’s secret ingredient in every dish.

Evette divulged the secret to creating traditional soul food.

“Love, absolutely,” she said with a smile. “Always made with love, always. I take my time, I do what’s right, and believe me I’m not giving nobody nothing I wouldn’t eat.”

She said there are recipes and cooking techniques her grandma and mother passed down to her, but at its core, the way to create soul-warming food is a lot of love.

Winnie’s Soul Delicious made its debut on Marshall Street on December 9, 2020. The restaurant’s original opening was delayed from August 12 due to the COVID-19 pandemic.

Evette originally planned to open Winnie’s on her late mother’s birthday. The restaurant is named in her mother’s honor and the logo features an image of her mom.

Evette said her mother was always her biggest fan.

“She knew I had this in me, and she always supported whatever I [did],” said Reed.

Evette has been cooking and serving the Syracuse area food for years through catering, and was always encouraged to open a business. She said at first when she became the head chef, people in their community didn’t believe it was her and not Winnie behind the apron.

“Nobody for years believed it was me they always thought my mother [cooking] because so many people for years shared eating with her,” she recalled. “Thanksgiving [is] a big holiday that’s coming up, she would open her doors and cook like 3-4 turkeys and put them on the table she would have a spread, and anybody could just come to our house and eat she didn’t care who you were. No invitation was required.”

Growing up with community, love, and food going hand in hand, Evette always dreamed of starting her own business and having as many people as possible try her food.

“I was born and raised [in Syracuse] so I knew what Marshall Street could bring,” she said. “I always wanted people from all over the world to come and enjoy and at least give [my food] a try and say whether or not they like it.”

The reviews have been overwhelmingly good for one of Marshall Street’s newest dinner spots. Customer Brittany Zaehriger said traditional soul food was missing from the Marshall Street menu.

“This street does have a variety of different types of food but it didn’t have any authentic soul food so I was very happy to see it,” Zaehriger shared. “It is the food I kind of grew up eating certainly in my home, at holidays, and at special events and it is the food I cook for my own family so when I can get it and don’t have to prepare it that’s also nice.”

Evette loves that her soul food can remind others of family, because that’s a reason she cooks. Evette’s family helps out a lot around the restaurant, but none do more than her granddaughter.

“My granddaughter Dejour, she’s my manager, that’s what she says,” Evette trailed off with a laugh. “Yeah, she’s my manager.”

When Dejour arrived at Winnie’s after school, she confirmed the story. When asked what her position is, she confidently smiled and said she was the manager.

When asked what a manager does, she gave a sheepish “uh” and a shrug. Grandma “Ma” Evette just laughed from behind the cash register.

When asked if she liked cooking, the 9-year old shared she wasn’t allowed in the kitchen yet, but she loves the cash register.

Evette said she sees so much of herself in her granddaughter and loves that she gets to carry on the tradition of teaching her to cook traditional soul food and family recipes. She hopes one day the next generation of Reeds can carry on the family’s legacy.
For the near future though, Evette sees just one thing.

“Greatness,” she said. “As I go on and more people get to know me it’s just going to get greater, that’s it. It’s getting greater.”

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